Meet Chloe Hall. Taking the risk and leaving employment a little under a year ago, Chloe now makes a living by helping businesses bloom through online content and social media.
In her spare time, she explores the hidden gems of the North East of England and writes an interesting and inspiring blog, Prosecco and Pie. Sounds yummy! It seems Chloe has her fingers in all the pies and her hands on plenty of champagne flutes!
Read on for our full interview with Chloe in this week’s instalment of She Means Business.
Tell us about your business.
My business’ aim is to put the buzz back into your business using words (assisted by excellent visual aids like imagery and video of course!) I am essentially an extra pair of hands for small business owners who may not have the time or knowledge to put their business into words. This can be through blogs, web content (about me’s, homepage text etc) but also social media, press releases and marketing materials such as brochures and flyers. I’m really flexible and always up for a challenge.
Though I am in the early stages of formally setting up my business, I’ve actually been a copywriter, working in the marketing and publishing industries for over 5 years so have plenty of ideas, imagination and experience to put into my business.
How do you help other small businesses?
Time-wise, hiring a copywriter can be a god send for business owners who just don’t have the time to write blog posts worth reading. Creating social media campaigns that are on trend and engaging is so important as more and more businesses become more digital, which also means creating SEO-friendly content to boost their SEO ranking in Google. This can be instantly intimidating to business owners, regardless of their age or how long they’ve been in business so finding someone like me to help can be so worthwhile.
I always say, you wouldn’t hire anyone other than a mechanic to fix your car, so why risk hiring anyone but a professional, published copywriter to write about your business? With the exception of past work experience and my degree in English Literature, my skills in various social media sites, CMS systems and blogging platforms are all thanks to hands-on experience. I then share my knowledge with small business to help achieve their business aims and objectives. My clients can have as much input in the whole copywriting process as they feel comfortable with.
Lastly, as a self-employed copywriter whose niche is small businesses within the lifestyle industry (food, drink, travel, interiors etc), hiring me to help where needed is often a lot cheaper than hiring an entire marketing agency who may only have a few hours a week to dedicate to individual clients.
How does it feel when a business you have worked with really takes off from your help?
Absolutely amazing! I feel so privileged having been able to contribute to a small part of the whole process and seeing those results not only makes me feel like part of the team, but motivated to do more! A great example of this is some copywriting I wrote on behalf of one of my clients Jewellery Moments about the social media strategy we worked on together in The Guardian. Not only was this read by millions, it helped inspire other small business owners too which is a lovely thought.
What is the idea behind your blog, Prosecco And Pie?
Having had my written work published in magazines on a regional and national scale, I had the writing bug and wanted to write as much as I could. I was also aware that blogging was a brilliant, bang-on trend publishing tool that I knew very little about. So, armed with the name Prosecco and Pie (two of my favourite things in life!) as well as a passion for promoting small businesses, I set about blogging about some lovely local places in my area, tweeting them to say I’d written a post and it really just grew from there. The essence of my blog is still exactly the same as it was a year ago or so when I began which is very important to me.
What advice would you give to fellow bloggers who want to get their blog more exposure?
Try to be a little different, do something that will help you stand out from the crowd to help encourage reader loyalty. My next piece of advice would be to get involved with local and national hashtag hours like #northeasthour or #bloghour to promote your blog to a wider audience on a regular basis. As long as you have something good to say, I believe with hard work and a little patience, your blog will blossom to become a source of inspiration and education.
What is the best thing about your job?
Being able to help people. Admittedly not in the way a doctor or lawyer does, but I love what I do so much that I can work seven, eight days in a row without even realising or wishing I could have a day off. Being able to manage your own time after working in your typical 9-5 environment is, of course, a luxury too. No more Sunday night feelings, or forcing yourself to be wildly creative and witty at ten past nine in the morning. Instead, I can work at my own pace, seek inspiration in magazines, blogs or outside ‘the office’ if I need to which really helps.
What do you love most about the North East of England?
It’s a close tie between the scenery (we have incredible beaches, countryside and cityscapes), and the diversity here. Whether you’re into food, fashion or heritage, there truly is something for everyone up North.
What is your favourite thing to do in your spare time?
Usually I spend my free time reviewing new places or old favourites for my blog, if not I can often be found with my two beloved dogs or if I’m feeling the need, enjoying a spa break or afternoon tea with the girls.
What does the future hold for you and your career?
Career-wise, I’d love to have a regular roster of clients who feel more like friends, and together we can work on building an enviable reputation for their business and creating amazing online content that creates a lasting impression on customers new and old.
I have absolutely no regrets about leaving full time employment to pursue my dreams and ambitions. It sounds strange but I’m really enjoying seeing myself evolve and develop as a person and ‘employee’. For example, at the start of this year I knew nothing about graphic design, photoshop was literally a foreign language to me, but fast forward six months and I am designing flyers and graphics for social media campaigns for clients! So it seems the future will see me adding many strings to my bow, but writing will always be my first love and what I do best.
If you’d like a little help with your online content, social media strategy (or talk about starting one!) or any other written project do get in touch. Who knows what we can achieve when we put our minds to it.
To contact Chloe, you can email her at: firstname.lastname@example.org
Follow her on Twitter: @chloeditorial
Or check out her blog: www.proseccoandpie.wordpress.com